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. [Solved] What are the strengths and weaknesses of the Involuntary If the minority Minority Influence - Psynso 3 0 obj I would definitely recommend Study.com to my colleagues. succeed. By early July BP\mathrm{BP}BP's share price had fallen by 50%50 \%50% since the start of the crisis. Privacy & Cookies Establishes criteria for court-ordered evaluation, involuntary commitment, and involuntary treatment. Weaknesses of survey research include inflexibility and lack of potential depth. Sign Up, A quickly accessible, invaluable resource. Role of Social Influence Processes in Social Change - tutor2u These cookies ensure basic functionalities and security features of the website, anonymously. Strengths Found that consistency is necessary Weaknesses Lacked experimental realism Gynocentric Lacked mundane realism Ethical issues - informed consent, deception Low external validity Conversion Influence of the minority on the majority. Wood did a meta-analysis and found that consistent minorities were most influential. Gordijn, E. H., de Vries, N. K. and de Dreu, C. K. W. (2002). However, somewhere along the way, someone got tired of always being cold and eating uncooked food and decided to discover fire. Following this lesson, you'll be able to: To unlock this lesson you must be a Study.com Member. Copyright The Student Room 2023 all rights reserved. However 2 of the participants are confederates and these . The inventory is easy to use and understand, making it a great tool for businesses to use to assess their performance. In a follow up experiment, Moscovici demonstrated that consistency was the key factor in minority influence, by instructing the stooges to be inconsistent. - Uses & Side Effects, Working Scholars Bringing Tuition-Free College to the Community, Summarize Serge Moscovici's theory on how minority influence can change majority opinion, Differentiate between normative group influence and informational influence, Explain why some social psychologists say that consistency, confidence, flexibility and compromise are all required for a minority to influence a majority. Not to the same degree as majority influence, but the fact that almost a third of people agreed at least once is significant. What are the strengths of scientific methodology? Experiments also present a few unique concerns regarding validity. Moscovici stated that the most important tool for changing majority opinion is the consistency with which the minority presents their idea. What are some examples of how providers can receive incentives? 105 lessons three groups of six people were asked to view a set of 36 blue coloured slides, they had it state whether the slide was blue or green.