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Search the history of over 797 billion The Century of the Self (2002-) - episodes with scripts. A new BBC TWO series by BAFTA award winner Adam Curtis examines the rise of the all-consuming self against the backdrop of the . Capture a web page as it appears now for use as a trusted citation in the future. Rational choice, especially by crowds, was unreliable under its influence, so guidance from above (in Bernays words) was needed from political leaders and corporations for the public good. The Century of the Self Episodes' Transcripts | Subs like Script The Engineering of Consent 3. The 2 Most Psychologically Incisive Films of 2022, The Surprising Role of Empathy in Traumatic Bonding, How a Stronger Body Can Transform Your Identity, Two Questions to Help You Spot a Clingy Partner-to-Be. It focuses on the work of psychoanalysts Sigmund Freud and Anna Freud, and PR consultant Edward Bernays. Less than a decade later, punk rockers pierced their clothes with rows of safety pins, and it wasnt long before Macys sold brand new clothes with safety pins already inserted. Edward Bernays, the nephew of Sigmund Freud championed the idea that the mob, was a gathering of unconscious, irrational desires and if left to themselves would destroy themselves in chaos. Century of The Self Transcript: Part One: Happiness Machines Freud's daughter Anna Freud, a pioneer of child psychology, is It also questions the modern way people see themselves, the attitudes to fashion, and superficiality. consumerism, representative democracy and its implications. Bernays, an American propagandist in WWI, applied his wartime experience and his uncles theories of the unconscious to peacetime commerce. [Reupload]This episode explains how politicians on the left, in both Britain and America, turned to the techniques developed by business to read and fulfil t. It is the belief that satisfaction ofindividual feelings and desires is our highest priority. Overview from Wikipedia "This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." He invented the field of public relations, popularized press releases and product tie-ins, and changed public opinion about matters ranging from women smoking to the use of paper cups all to increase sales. Season 1. Bernays is almost completely unknown today but his influence on the 20th century was nearly as great as his uncles. Search the history of over 797 billion documentary describes the impact of Freud's theories on the perception Century of the Self Transcript Written and Produced by Adam Curtis A hundred years ago a new theory about human nature was put forth by Sigmund Freud. "You Have taken over the job of creating desire and have transformed people into constantly moving, . By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile.It was the start of the all-consuming self which has come to dominate today's world.Originally broadcast on 29th April 2002.