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(2010). They also provide feedback about what they want from their Starbucks experience. What Are Internal And External Stakeholders In Starbucks? Stakeholders are parties that take interest in a specific company, often for financial investment. The industry environment also presents the opportunity to strengthen the companys market position through additional partnerships or alliances with other firms. Starbucks cut costs of at least $500 million, closed 800 stores in the U.S. and laid off more than 4,000 employees. Internal and external factors affecting Starbucks - UKEssays.com The internal strategic factors identified in this part of the SWOT analysis of Starbucks Corporation show that the business has strengths that promote resilience through diversification and a global supply chain. For example, the company competes against major restaurant chains that offer lower-cost coffee products, such as McDonalds and Dunkin. The main interest of this stakeholder group is compensation and a growing demand from Starbucks. Key Types of Stakeholders & Their Roles - Project-Management.com Starbucks has corporate social responsibility programs for environmentally sound business. . Stakeholders starbucks. Starbucks CSR: Corporate Social Nestle and Starbucks signed a global licensing deal in 2018 that granted Nestle the perpetual rights to market Starbucks packaged coffee and food service products globally The initial agreement excluded goods sold in Starbucks coffee shops and ready-to-drink products. Starbucks is a global coffee company that has been in business for over 50 years. Internal stakeholders are people whose interest in a company comes through a direct relationship, such as employment, ownership, or investment. IvyPanda. External stakeholders are those who do not directly work with a company but are affected somehow by the actions and outcomes of the business. This might be a member of an organization, volunteer, staff, management, board member, founder or a contracting body, client, community of interests such as locality or grouping of people who might benefit. There are many stakeholders of nestle corporation, the people or group of people to be affected by its regular operations directly or indirectly knowns as stakeholders. Starbucks has also embraced a philanthropic philosophy as a tool for promotion. Business Analysis, Decision Making: Starbucks Transformational Experience, Howard Schultz View of the Possibilities for the Fledgling Specialty Coffee Market, A Advertising Campaign for Boutique Gelato, Starbucks Company's Pay Model Implementation, An Analysis of a Manufacturing Company Hesketh & Brown, Circa' External Environment and Industry Analysis, 2401 Utah Avenue South, Internal stakeholder group External stakeholder group As seen from the Fig. Starbucks has indeed the highest share of the coffee shop market in the USA in terms of number of stores; however, it is well behind the market leader Costa Coffee in the UK (Lock, 2022). Our responsibility starts with being accountable to Starbucks stakeholdersour partners, customers, shareholders, suppliers, community members and othersand communicating openly .