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So why the big civic surge? Los Angeles Times (1923-1995), Jun. The old landmark sign it replaces was built in 1923, but deteriorated and began to fall apart recently. Photo via California State Library (1928). Its because Los Angeles delivers the goods. Hefner held a gala at his mansion and auctioned each letter to celebrity attendees, including musicians Alice Cooper and Gene Autry. 01, 1923, p. 1. Los Angeles Times (1923-1995), Apr. The first real studio, Nestor Film Company, soon followed from New Jersey, cranking out three pictures a week one western, one eastern, and one comedy for a grand total of $1,200. A Brief History of the Hollywood Sign - Powell Renovations Hollywood Sign Hollywoodland Sign Mount Lee ""HOLLYWOOD4514 . Dates and debates swirl about when the Hollywoodland Real Estate development and the massive electric sign that advertised it actually came into being. The First 40 years of 20th cent | The "HOLLYWOODLAND"-sign was erected in 1923 and lost the "-LAND"-bit in 1949 during a restoration Please attempt to sign up again. L.A. is not alone in resisting its landmarks. However, historic photos from the Bruce Torrence Hollywood Photograph collection, taken just as the Sign was being erected, show workers carrying parts of the Sign that include the original lights in frames or troughs. Bruce Torrence, curator of the photo collection, notes that the shape of the light boxes indicate that these sections were probably part of the letter A and possibly the L.. Hollywoodland Finding Lost Angeles However, originally, it was actually constructed as an advertisement for a new housing community built by Los Angeles Times Publisher Harry Chandler in 1923. Hardly alone in this pursuit, Hollywoodland was one of countless housing developments in LA and across the United States that, along with the banks, shamefully restricted minorities from entering its communities and deterred non-whites from home ownership and accumulating wealth. d. "Display Ad 103 -- no Title." Hollywood used to be just citrus groves and vineyards and not much else before 1900s. Jeffrey Powers @geekazine The landmark sales office was also the site when tragedy struck in July 1923. Web. The sign is lit for the first time on December 8, 1923. There's no precise record of when developers first put the letters, which originally read HOLLYWOODLAND, on the hill. Built by Los Angeles Times publisher Harry Chandler as a $21,000 billboard for his upscale Hollywoodland real estate development, the Sign soon took on the role of giant marquee for a city that was constantly announcing its own gala premiere. It was one of the first and largest shows broadcast on satellite in 1985. The state's gold has since been drained, and the quest for perfect health has spread to rest of the country. With a showmanship worthy of her Hollywood neighbors, she staged elaborate morality plays for her flock, and soon broadcast on her own radio station, and ushered her Foursquare brand of Pentecostalism into the big tent of American Protestantism. Photo via Los Angeles Public Library (1924). And most importantly, the old Hollywoodland Sales Office that started it all, now the office of Hollywoodland Realty Co., still welcomes new residents from John DeLarios historic building at the communitys entrance. The Hollywood sign debuted 100 years ago in 1923, the year of L.A.'s