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} Essentials of Strategic Management. The technologies for autonomous driving are highly complex and require extensive development work. We will look toward the interface between strategy and the internal environment of BMW Group, more specifically, within the resources, significant improvements in the product line. BMW iX, BMW i3, MINI Cooper SE * For the 2021 production start of the all-electric BMW iX and BMW i4, BMW further optimised its vehicle production processes. This marketing report aims to examine and explain the marketing strategies of BMW , In this report I will be focusing on: BMW (U.S) Holding Corporation is a franchise of the high-end performance based global automotive company BMW. The last strategy we were recommending was to "Increase sales share of current dealers". We discussed the strategies which were brought by Helmut Panke, as the new CEO of the company. The model would then be used to assess the Feasibility and Suitability of BMWs strategies. } We're a place where students share, stay up-to-date, learn and grow. In July 2008, BMW signed a memorandum for a possible strategic alliance with Fiat Group Automobiles. BMW is also personalizing new designs and user experience. We work hand in hand internally and with our external partners. Now we have a chance to focus on brand campaign call BMW films which is very successful campaign base on number of people who visit the web site and number of people who want more information about BMW. By creating optimal, barrier-free working conditions we ensure that all of our colleagues, whether they have a disability or not, feel comfortable and empowered to shape creative processes from a variety of different perspectives. They as promised delivered over 100,000 vehicles in the year 2017 which was an increased by more than 66% compared to previous year. * { They only manufacture limited automobiles so it carries more value in the market and they charge premium price with their customer. mso-ascii-font-family:Calibri { BMWs objective is to expand its market share in the U.S., make the brand name more global and improve its dealer network. We also talked about the political and economic factors which BMW had to cope with because of the recession. Developing A Corporate Strategy When Diversifying Apart from conducting due diligence and analysis, management teams need to look at answering some key questions before considering diversification: 1. We will be investigating BMWs approach towards development of corporate strategy using Ansoff Matrix. The BMW iX is the first model based on a new, modular, scalable future toolkit developed by the BMW Group and focused on a fresh interpretation of design, sustainability, driving pleasure, versatility and luxury. BMW also provides an option for the customer to build their own product, the way they like around one of the car theyve in the market (BMW USA, 2018). Activate your 30 day free trialto continue reading. Another factor, which BMW had to see, is the new rule for CO2 emission, passed by European parliament in 2008. BMW maintained its eminent reputation for producing dynamic and engaging cars by the launch of new X6 series the same year. Colleagues from different areas of the BMW Group The most popular models are BMW, Mini, and Rolls - Royce. BMW also introduced revised version of 7 series, BMW M6, BMW 6 series Coupe and Cabrio models in the same year*22. They have other unique strategies. bmw diversification strategy - creditsolutionexperts.com As mentioned in previous section, BMW was pushing hard in terms of Product Development to introduce new models after regular intervals. The brands innovations and exceptional design create emotion, enthusiasm, fascination and thrills. This research has highlighted how there is need of digital marketing in automotive industry (M2 Presswire, 2013).