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Dancer at Heart. The Western Hemisphere: K-Pop Consumption and Engagement. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Learn more about how Statista can support your business. (2022). Original question: "How popular is K-pop in your country at the moment? "Popularity of South Korean pop music (K-pop) worldwide in 2021." The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Access to this and all other statistics on 80,000 topics from, Show sources information BTS always seem to do better and better after each comeback, especially on the charts. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. [Online]. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Profit from the additional features of your individual account. Get full access to all features within our Business Solutions. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. K-Pop itself has been crafted with the goal of accessibility in mind. K-Pop in the Eye of International Fans - Towards Data Science 2007 - 2023 6Theory Media, LLC.