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Once theyve said yes, go overboard with the thank you so they know how much you appreciate the effort theyre putting in for your business. Secondly, it emphasizes your unique selling point (USP) and highlights how your company is better than any others. Great testimonials demonstrate to potential customers that your company is legitimate and effective. Lets end with some final tips and takeaways from these examples: Cillie is Head of Marketing for Building Ventures, a VC firm focused on funding and mentoring early-stage startups in the built environment space. These are the most popular examples of testimonials in advertising today. Video content is highly engaging. It should have a genuine sound (and appearance). In case of celebrity testimonials, the target audience trusts the judgment and recommendation of the celebrity figure, and feels that if the celebrity thinks the product is good, it actually will be good. For example, when Colin Powell, a Republican, endorsed Democrat Barack Obama during his 2008 presidential run, Powell was making a statement not only about who he thought should win the presidential election but also about the state of his party. Testimonials are best when theyre direct and to the point. When you notice users promoting your brand on social media, make an effort to interact with them. There are several other examples of great testimonials in advertising that you can use in your advertising campaigns to boost it with additional social proof. Attempt to communicate with users who are supporting your brand on social media. Be sure to use words and phrases that your potential customers can relate to, and bring everything back to the clients hopes and fears: why they came to you, exactly what you can do for them, and dispel anything that might be holding them back. The best testimonials are authentic. The best place to put customer testimonials is wherever your customers are looking. Glittering generalities is a propaganda technique where propagandists use emotional appeal or/and vague statements to influence the audience. How to Write a Testimonial (With Examples) | Indeed.com Not only is social media a brilliant place to source testimonials, but its also a brilliant way to keep customers engaging with your brand online. Example 2: Puma Puma pays the Worlds Fastest Man, Usain Bolt, for lending his name to the famous label and to endorse their running shoes as well as other sports accessories. Companies are aware of this, and that is why they include good images in their testimonials. Card Stacking Propaganda - Definition, Examples - How I Got The Job The popularity of the person recommending the product (who is generally a celebrity/acclaimed expert) is used for boosting the sales of that product, without addressing the facts about the product itself.