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This connective tissue is particularly vital for companies seeking to revitalize their product portfolios: low-performing products often indicate a lack of coordination across functions. 1. Product managers in the consumer-goods industry tend to fit a more traditional profile, with a focus on project management and tactical execution. Consumer beliefs and preferences will continue to evolve rapidly, forcing companies to redouble their efforts to embed the voice of the consumer throughout the product-development process. We combine services and software to help companies unlock procurement value from spend insights. Modern CPG product development calls for a new kind of product manager. Organizations must closely examine the product development cycle as an important part of optimizing a product to perform in a fluid, changing market. To do this, we designed a second metric. By Mike Gordon, Marek Kowski, and Sander Smits, Taking the measure of product development. The goal of agile product development is to create rapid decision and learning cycles, which requires organizations to put supporting processes in place and align them throughout the entire organization. We'll email you when new articles are published on this topic. Expanding product complexity in the form of more control units, more software, and complex distribution functionality makes it difficult to attain high product maturity levels across product development processes. Horizon 1 ideas provide continuous innovation to a companys existing business model and core capabilities in the short-term. The performance of a sample of over 1,600 integrated-circuit-design projects was even more telling. And traditional methods often fail to account for other external factors, like the programming and development styles adopted by the development team, multisite development, and the impact of challenges the team is facing for the first time. And they should think about their people, understanding team morale and working to address the issues they find. Conventional complexity metrics, like counting lines of code, story points, or function points (FPs) in software development, are difficult to estimate before the start of a project, especially one that requires many sprints from many teams to complete.