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To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. For example, ethnocentrism is one of the reasons that there was slavery in America. If someone has naive realism,they believe their objective view of the world is the correct view and other views are incorrect. Though he became a citizen in 1857 American-born artists cast him as a foreigner and resented his painting Capitol murals. In extreme cases, social identity can lead to racism, sexism, and genocide. I would definitely recommend Study.com to my colleagues. The trick is not to do it at the expense of others. And therein lies the subtlety. This type of failure could make a business move in the other direction and be more polycentric. Get unlimited access to over 88,000 lessons. Ethnocentrism and Cultural Relativism Ethnocentrism is the tendency to look at the world primarily from the perspective of one's own culture. It assists in infusing beliefs and practices into foreign country. Employment discrimination functions in the same way, making it more difficult for people to get well-paid jobs or leading to discrepancies in wages between ethnic groups. A good example of this is when American companies try to get a foothold in China. Nationalism is an ethnocentric perspective that can have serious consequences for anyone not considered part of the in-group. (PDF) Ethnocentrism - ResearchGate They likely process things from their own cultural conditioning. But what standards were they using to make that judgment? 2023 LoveToKnow Media. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Another example of ethnocentrism covered with humor occurs in the comedy American Wedding. Ethnocentrism is also the belief that one's own cultural rules are the best and often better than another culture's rules. Example 5 In Business This process is most helpfully framed through the lens of cultural relativism, a philosophical belief system that has become more popular over the course of the last century. Ethnocentrism is connected to cultural relativism. Try refreshing the page, or contact customer support. An example of data being processed may be a unique identifier stored in a cookie. D) geocentric orientation. E) transnational orientation. It can be argued that ethnocentrism has been around about as long as human beings have existed in societies. Change). The writing illustrates important components of ethnocentrism in history as well because, before the victory of the Civil Rights era, blacks would often try to "pass" for whites, and those who succeeded were often scorned by other blacks. What is Ethnocentrism and How Does it Impact Psychological Research? Without understanding and compromising to some degree, ethnocentrism can become a toxic trait, creating chasms in business relations and in cross-cultural workplaces where there should be bridges. One of the most prominent examples of ethnocentrism was the Sinocentric system developed out of the idea of the "Mandate of Heaven" proliferated by the Chinese philosopher Confucius. [3] One country may want to keep it for itself even though the other country needs the resource to survive and to have a higher quality of life.