Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. We dont care. Number two was this massive marketing machine. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Are you feeling the pinch of the ad downturn? It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. The BD team is livid. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. We started a company with Will Ferrell called Big Money Players. I want to wrap up with the Decoder question. We ran a third-party research study two years ago with WARC. I know that sounds crazy. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Sometimes they just shuffle it to create change. You have an ad load that is light. Will Ferrell was like, Please, please stop running so many ads, but it worked. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Dermot Murnaghan signs off from Sky News by referencing Anchorman film We also co-own a company with Will Ferrell. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Ron explained: I ask it of everybody. A podcast from The Verge about big ideas and other problems. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. How do you account for that? In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. So if you could just bring back the old format that would be great. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Thats a really cool medium if only it were video. Podcasting is not video. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore.
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